Odds are if you've ever approached Google's
Australia or New Zealand offices to buy one of the company's
enterprise search appliance products, you'll receive a call about
Although the products have been available internationally for
some years, Google only started selling the products in Australia
The search giant has subsequently provided its new distributor
ChannelWorx with a list of 200 potential customers who had
previously been turned away.
"We received from Google a list across Australia and New
Zealand of 200 people who'd been declined the opportunity to
purchase a Google box," ChannelWorx sales and
marketing director Paul Oxley told journalists at a media
The products bring Google's famously simple search ethos to
the vast array of information found on enterprise networks,
allowing companies to search data stored on file servers in
addition to in applications like Salesforce.com, Oracle, SAS and
They come in two sizes, with the low-end Google Mini
priced at AUD$4,965 and the more powerful Google Search Appliance
Google has appointed distributor ChannelWorx to get the
products to market. In addition, the search giant has partnered
with consulting group BearingPoint to launch a search solutions
practice for larger customers in the region.
ChannelWorx's Oxley said some of his company's partners such as Harris Technology had already started selling the Google products online.
"The level of interest has take us by shock ... the first boxes arrived in Australia yesterday, and we're shipping the first one today," he said.
"We expect there will be a volume-based market in the Mini," Oxley continued, noting the higher-end projects would be in BearingPoint's realm.
Kevin Gough, a product manager with Google, told journalists
the company's enterprise division globally had around 4,000 active
enterprise customers already, and saw greater than 100 percent
sales growth in the area in 2005 compared with the previous
Despite Google having sold versions of its enterprise products
in some international markets for at least four years, he said
they had not previously been launched in Australia due to the
need to find the right partners.
Gough said the products launched today were the most recent
versions. "Australia really isn't lagged behind at all in terms
of the latest features and functionality," he said.