Google CEO promises Google Checkout 'nanosecond' purchase cycle

Google CEO Eric Schmidt, PH.D in computer science, proudly unveiled Google Checkout today by touting it as a service to “make it easier and faster for people to buy products.” As quoted in The New York Times, Schmidt said:

The goal here is to make it be one nanosecond from the time the customer decides to buy to the time the transaction is complete and the product is on the way.

Google regularly asserts confidence in a realizable power to do extraordinary things, such as “organize the world’s information and make it universally accessible” and Schmidt’s “nanosecond” characterization could be deemed a service delivery promise, although undeliverable.

It is unfortunate that a company whose name is derived from a mathematical formula cavalierly uses numerical claims as a marketing strategy.

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