Google elevates ads

Google presents its endeavors to the outside world not only in the most positive light, but also through its own particular Google light filter.

Google is (in)famous for its lofty mission statement and philosophy: “to organize the world's information and make it universally accessible and useful” and “don’t be evil,” and its public announcements and statements are often framed with such munificence.

Google’s uncanny ability to successfully portray the advertising it sells as practically in the public good, is a key underpinning of its unprecedented public relations, and financial, successes.

Google’s original IPO Letter from the Founders “An Owner’s Manual for Google’s Shareholders” stated:

Our goal is to develop services that significantly improve the lives of as many people as possible… Advertising is our principal source of revenue…We strive to provide users with great commercial information.

At last weeks investor conference call, Google spoke about how their new Video Ads will be desired by users:

these are click-to-play video ads. Unlike some of the annoying videos which you tend to see, they are initiated based on the user actually choosing to initiate the ad (Jonathan Rosenberg, SVP, Product Management)…people will actually want to click on these ads. They will find them entertaining, and that will become part of the way in which we sell (Eric Schmidt, CEO)

In its description of its Google AdSense network, Google tells prospective publisher affiliates that by incorporating Google ads into their sites, they will be “providing visitors with a more rewarding online experience.”

Has Google made advertising better? Join the conversation: “Talk Back” below to share your thoughts.