Google is nearing its one year anniversary of the dMarc Broadcasting acqusition, purchased to further Google's mission to bring "targeted, measurable advertising" to the entire world, including radio.
Google is also nearing its promised launch date for Google Audio Ads "beta." Prior Google radio advertising launch dates have come and gone, however. Is this time the charm? Google only has a few weeks left to announce the debut of its radio advertising product in 2006.
Google spokesperson Michael Mayzel advised me several weeks ago that Google Audio Ads is indeed on track for an official 2006 marketplace introduction. SEE: