At the Web 2.0 conference Google took the wraps off its RSS reader--Google Reader. Like other Google products, the RSS reader has a simple interface, makes good use of AJAX and shows how the company is scoping out all the kinds of applications and services that Web users will want to have. It's beta and the search function for content is limited. It's been a while since there has been this level of tech industry competition and innovation. What's next? The Google branded browser?