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Google, Yahoo and Microsoft competing for MySpace search advertising business

News Corp. is exploring a “strategic combination

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News Corp. is exploring a “strategic combination” to better monetize search at its MySpace.com property and is approaching Microsoft, Yahoo and Google to evaluate the optimal way to grow MySpace search revenues.

Peter Chernin, chief operating officer of News Corp., said, according to AP reports:

We will redesign the pages to make search more prominent…We will auction off our search business to Google, Yahoo, or MSN.

MySpace is aggressively seeking to monetize all facets of the MySpace experience, as I report in "MySpace suiting up and becoming too commercial?" and "MySpace homepage nearing $1 million daily ad price tag."