Google YouTube video search mash?

What works for Google YouTube video search?
Written by Donna Bogatin, Contributor

Google’s world-famous mission is to organize “the world’s information,” all of it. 

Its “news” last week that “YouTube video results will appear in the Google Video search index” was not unexpected: 

Google search results already include links to content that's hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when users click on YouTube thumbnails, they will be taken to YouTube.com to experience the videos.

As is the case with many Google “news” announcements, what Google doesn’t say frequently presents the most intrigue:

Over time, Google Video will become even more comprehensive as it evolves into a service where users can search for the world's online video content, irrespective of where it may be hosted.This is part of Google's overall goal to give users the highest quality search results possible.

For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage...

…what does the Google YouTube video future portend?

Will the Google “SearchMash,” which “lets you search the internet in new ways,” provide any insight?

The Google “SearchMash” is a Google search testing ground, similar to Ask.com’s AskX (see “Jim Lanzone’s vision for Ask.com: ‘Real Deal’ Interview”), presenting “a different way to search the Web”:

SearchMash lets you search the internet in new ways. It is constantly evolving as we come up with ideas and figure out what works and what doesn't.

Google is testing “what works and what doesn’t” in video search.


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