Google Gears launched a year ago and the search giant is ditching its moniker to reinforce that Gears is an open source project. So far so good, MySpace has used Gears to launch search and sort mail messages.
Google Gears launched a year ago and the search giant is ditching its moniker to reinforce that Gears is an open source project. So far so good, MySpace has used Gears to launch search and sort mail messages. The overall theme: Google is trying to extend the browser.
The bevy of announcements coming out of Google's I/O developer conference are beginning to pile up, but the overall theme is clear: Extend that browser folks. Gears is among the headliners as it increasingly becomes a key way to deliver online applications offline.
On the applications front, there have been a number of exciting developments. Today, MySpace is launching enhanced functionality for MySpace mail using Gears. They are using the original Gears Database API with Full Text Search to enable fast and easy search and sort capabilities. The latest build of WordPress also integrates Gears, to improve performance, and to let users manage their blogs offline. And as many of you know, the Google Docs team added offline capabilities just a few weeks ago.
As for the MySpace use of Gears, MySpace noted in a statement that its use of Gears is "the largest third party implementation."
MySpace noted that Gears is allowing the social media site to save server side processing. Not surprisingly, MySpace noted that it is pushing Gears on mail happy users:
With an average of 170 million mail messages sent a day from MySpace mail, Gears empowers users with large inboxes and huge numbers of friends to search and sort their mail quickly. Rather than clicking through page after page to find a specific message, users can now type in any keywords related to the message (sender name, subject, content, dates, etc.) and the results show up in real time, as the user types.
For those users with more than 5,000 mail messages, MySpace is proactively prompting the community to opt-in to the new feature by clicking to download Gears from MySpace.
With MySpace's Gears proof of concept delivering a little ROI you can expect more to get on the bandwagon.
Along that extending the browser theme, Google also announced that Google Earth is coming to the browser. Now Google Earth is a plug-in that can be embedded on your Web site. See Garett Rogers' take.
Is there ROI in those Google Earth hills? Probably not, but it's still pretty neat.