In a blog post, Google outlined the changes. These changes are the enterprise Holy Grail in many respects. Companies everywhere want to break down product walls to get a 360 degree view of customers. The difference with Google is reach and it is actually succeeding. In a nutshell, Google is:
Making its privacy policies easier to read.
Aggregating data across products for Google and user experience.
And arguing that it's easier to take your data and go somewhere else.
Here's how this boils down for this Google user between work and personal uses.
The bad: Unified user experience aside, it was kind of nice to have my YouTube personas different from say, Gmail and Google+. Philosophically it makes sense. Emotionally I'm not so sure I'm on board the one for all approach.