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Innovation

Green IT is becoming more of a talking point for 2010 purchasing

Green IT credentials will count more as businesses begin spending again.
Written by Heather Clancy, Contributor on

Hmmm. Will the notion of "green IT" pure and simple rise again in 2010?

Was just sorting through some data released by CDW, the SMB technology reseller, which regularly tracks the buying and technology strategy intentions of "IT decisionmakers." The company just released its third annual Year in Review survey, which is part of its CDW IT Monitor research series.

If you look at the list of top IT priorities in 2010, "energy efficient/green IT" is second only to information security: 44 percent of the 1,043 IT decisionmakers named information security as their top priority, compared with 29 percent who named energy efficient/green IT. Actually, green IT was tied with mobility as a priority. In any case, ALL of these priorities were substantially higher than cloud computing, which was named as a top priority by 14 percent of the survey base.

If you dig deeper into the numbers, green IT was much more of a priority for large businesses (38 percent) and midsize accounts (34 percent). Only 15 percent of small businesses, on the other hand, cited it as their top priority -- in this case lower than mobile technology.

This jibes with a recent discussion I had with a Motorola executive who said more of the company's customers are asking questions about the "green" credentials of its technology. In fact, Motorola is advising its business partners to bone up on green for 2010.

I have one big guess as to why green IT is in vogue again: Companies are actually opening up their IT budgets for the first time in 18 to 24 months. Procurement types are finally asking for an accounting of green IT credentials.

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