Guy Kawasaki on the upstart 'art'

The start-up guru lays out strategies for entrepreneurs.

video In this Face to Face interview, venture capitalist Guy Kawasaki, a former Apple Computer evangelist, joins ZDNet Editor in Chief Dan Farber to talk about his latest book. In "The Art of the Start," the best-selling author gives entrepreneurial advice, from creating bold positioning statements to avoiding "hallucinatory forecasts," on the road to business success.