Hanvon color e-ink reader to debut at FPD International 2010 in Tokyo

Hanvon Technology is all set to debut a 10-inch e-reader with a colorized electronic ink display at the FPD International 2010 trade show in Tokyo on Tuesday.

The Nook Color is on its way, but maybe there will be some more competition in the color e-book reader market soon.

Hanvon Technology is all set to debut a 10-inch e-reader with a colorized electronic ink display at the FPD International 2010 trade show in Tokyo on Tuesday.

According to The New York Times, the Hanvon e-reader is "not intended to be a multifunction competitor to the iPad, but rather a dedicated reading device, like the Kindle." The article cites a lot of the pros and cons when it comes to e-ink versus and LCD. The biggest hindrance with color LCD panels is glare, making the devices less versatile when it comes to location.

But I have to agree that color is just where this market is headed. It will be costly at first (as evident by the initial $249 price tag attached to the Nook Color), but eventually that will drop. So if we can get color e-ink technology rolling faster, I can't wait to see what might come out in the next year.

Sporting both Wi-Fi and 3G support, the color e-ink device is expected to first launch in Hanvon's native China next year for $440. According to the company's founder and chairman, Liu Yingjian, it is "possible" that we'll see this one sold in the United States. But it's going to need a serious price slashing for any chance of success.