Hearst provides nine fun, informative, and functional mobile sites
Hearst is focusing on bringing content to everyone and has an advertisement campaign with the tagline, "I had no idea my phone could do that!" They currently have 9 mobile sites that can be viewed on any mobile device with browser capability, including feature phones like the popular RAZR or smartphones like the Apple iPhone. The great thing for the end user is that all of their mobile sites are accessible for free. They are seeing over 4 million page views per month on their mobile sites with 350,000 unique visitors per month so the mobile banners, SMS ad programs, and downloadable wallpapers and ringtones generate the revenue to provide you with free content.
The 9 mobile sites include Cosmo Mobile, Esquire, Good Housekeeping, CosmoGIRL!, Seventeen, Redbook, House Beautiful, Marie Claire, and Bazaar. It is interesting to see so many of the sites focused on women as I think there is a huge potential there for women to discover how mobile data access can help them find some great information and also have a good time with their mobile phone. I have been checking out Esquire and Good Housekeeping while my teenage daughters have been reading CosmoGIRL!
Esquire has some great information, like the drinks database that gives you the recipes for just about any drink you can think of making and other pieces of trivia like the 70 greatest sentences in history and 75 skills every man must know. A lot of the information is useful for starting conversations when you just can't think of something to talk about.
Good Housekeeping has been useful for me to come up with recipes and to figure out how to get stains out.
As you read through the content in these mobile sites I think you will agree that there is lots of good information in them and the content is easy to get to and discover. I also found there is a lot of information that doesn't interest me, but it is easy to just avoid clicking on those links too so the end user has control over what they wish to view.