Hey Facebook's Zuckerberg, we're the blogosphere and we won't ease up until you kill Beacon

Robert Scoble's so right about Facebook and their suddenly low-visibility CEO Mark Zuckerberg.

Paraphrasing Robert's thoughts, he views this low viz as being driven in large measure by the blogosphere calling Facebook out about this privacy-invading Beacon thing of theirs. You know, that damn new program the social network has that enables advertisers to track the online comings and goings of Facebook users.

The  program has now shifted from opt-out to opt-in. But people such as I, Robert, and Marc Orchant (for whom we all pray for a speedy recovery) are so sickened by Facebook even having the damn gall to start up Beacon in the first place, that we are either leaving Facebook or keeping the heat on up until they totally excise any trace that Beacon ever existed.

You would think, then, that the heat rising from the blogosphere would call Mark out to say something.

But no. MIA.

I think I know why that is.  He's being advised by p.r. staff to lay low for now.  I've seen this all before: company makes a decision, sticks with it because of arrogance and hubris.

When you are a 23 year-old billionaire as Mark is, you may think you are a genius, and are above the fray. And you look at your booming membership rolls and reconfirm to yourself that you and your company are hot spit.

And then you have people who work for you that think you are a demigod, and are so caught up in the reality distortion field that signifies your corporate culture that you only listen to yourselves and your enablers.

Then, maybe the worm turns.

May be happening already in this case. Coca-Cola isn't ready to jump on the Beacon bandwagon and Overstock.com and Travelocity are said to be wanting off.

So listen to me, Mark Zuckerberg. Your p.r. staff may be telling you to wait this one out, because those bloggers, well in a week or two, will find another cause to yell and troll about.

Go think that. But some of us won't give up, Mark, at least not until you kill Beacon and issue a mea culpa, too.

Can your ego handle that?