How do you attract the best staff?

If potential job candidates are unimpressed with what they see on a corporate Web site, or don't find the information they are looking for, then they may well decide against applying for the job

Companies dismayed at the quality of applicants applying for jobs may well want to take a long hard look at the state of their Web site. According to research released by totaljobs.co.uk, the first port of call for 66 per cent of potential candidates is the corporate Web site. If they are unimpressed with what they see, or don't find the information they are looking for, then they may well decide against applying for the job. More and more the first impression made by a company's Web site is proving to be a telling factor in the quality and quantity of candidates applying for jobs -- the connection candidates are drawing is shoddy Web site equals shoddy company. Furthermore, a really impressive Web site can even ensnare passers-by who weren't even looking for jobs until they were wooed by the quality of the site. Keith Robinson, operations director for totaljobs.com, said: "The Web is now an integral part of the recruitment process. By making their corporate Web site inviting to potential candidates, companies can often entice not only the active jobseeker but the passive as well -- including individuals who may have entered the site for an entirely different reason."



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