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Business

HP ends Spurs sponsorship

Hewlett-Packard has ended its four season sponsorship deal with Tottenham Hotspur Football Club which will cease at the end of this current 1998/1999 football season.
Written by Richard Barry, Contributor on

Hewlett-Packard said it had achieved its major objective "to raise the awareness of its brand image in the consumer market place" and would continue to focus its marketing funds "directly into consumer and business-to-business campaigns".

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