There is lots of speculation surrounding the special invite-only May 6th HTC event being held for 100 selected members of the press in London. Are we going to see a Google Android device, a new HTC form factor Windows Mobile device, or another iteration of an existing Windows Mobile device? Arne over at the::unwired posted a leaked photo submitted to Mobile Review that shows possibly two new HTC devices. HTC is also kicking off a new North American brand campaign to create more brand awareness of their excellent Windows Mobile products.
As you can see in the photo on Arne's site, the top row of devices and second one in from the left on the bottom are all existing devices. The first one in from the left and the last one on the bottom right look to be the same device with the same black border around the display and same front lower buttons. It looks like a device with a slide-up display that reveals a rather large QWERTY keyboard. The 3rd device from the left on the bottom may different and may be the rumored T-Mobile Shadow 2 device I have seen a few rumors about. I guess we'll just have to keep following the rumors and then wait for official word on May 6th to see what actually is going to be announced from HTC. Here are a couple of the HTC campaign posters (I especially like the HTC Touch Dual statement,"Because some people can't give up buttons cold turkey.")
The North American ad campaign kicks off this week with TV (cable, in-flight and movie theater placements), outdoor (subways stations, airports, etc.), print, and online spots. You can check out their new YouTube channel for a commercial of the HTC Touch. This is a pretty bold step for HTC because in all my talks with them they have always been quite humble about their own brand and have been satisfied to let others rebrand their products (AT&T, T-Mobile, etc.). I am already saving up my money to buy the North American version of the HTC Touch Dual, that I just found out will have the 20-key SureType keyboard like my preferred T-Mobile Shadow so I can't wait to pick one up at Best Buy as soon as they become available.