While leafing through the USA Today sports section yesterday, I noticed that a half-page ad for Vonage was right next to a half-page ad for a "new, all-natural formula (that) boosts the male sex drive."
The Vonage ad pictured two giggling teenage girls, presumably talking over a Vonage connection. And perhaps even talking about a boy in school who would have no need for the product touted in that other ad.
The ad's main message was not aimed at the teen segment, but at parents of teenagers who like to stay on the phone for hours at a time. And, of course,you get free North America long distance calls with Vonage's $24.99 plan.
OK, sports section - largely read by males. (In fact, USA Today's overall readership breaks down 66% men, 34% women).
So taking the two ad placements together, what do we have here? An assumption that USA Today's sports pages are read by performance-challenged Dads with gabby daughters?