Kuala Lumpur, March 1 (Asia Pulse) - IBM Tuesday announced its new web-related cash register in the Asia Pacific region designed to connect retailers' stores, catalogues and on-line operations for improved customer service.
This next generation cash register called the "SuperPOS 700 Series" incorporates Internet-based technology to deliver access to customers data from every selling channel, the company said in a statement here. More and more traditional retailers are establishing e-commerce sites. However, often the systems for the traditional channel -- the store -- are not linked with those of the web site. For instance, consumers who make purchases on-line cannot always return that merchandise to a physical store, even though the on-line site and store are part of the same retailer.
With Internet technologies at the Point-of-Sale system, retailers can integrate data from all channels -- web, store and catalogue, IBM said. A key benefit of the new technology is that consumers are guaranteed access to the same shopping experience no matter which selling point they select.