Kuala Lumpur, March 1 (Asia Pulse) - IBM Tuesday announced its new
web-related cash register in the Asia Pacific region designed to connect
retailers' stores, catalogues and on-line operations for improved customer
This next generation cash register called the "SuperPOS 700 Series"
incorporates Internet-based technology to deliver access to customers data from
every selling channel, the company said in a statement here. More and more
traditional retailers are establishing e-commerce sites. However, often the
systems for the traditional channel -- the store -- are not linked with those of
the web site. For instance, consumers who make purchases on-line cannot always
return that merchandise to a physical store, even though the on-line site and
store are part of the same retailer.
With Internet technologies at the Point-of-Sale system, retailers can
integrate data from all channels -- web, store and catalogue, IBM said. A key
benefit of the new technology is that consumers are guaranteed access to the
same shopping experience no matter which selling point they select.