IDC: Online advertising is booming in Asia

Online advertising revenue in Asia-Pacific is expected to rise by a compound growth rate of about 40% in the next five years, according to research firm International Data Corp (IDC). It expects money spent on internet advertising to reach US$1.

Online advertising revenue in Asia-Pacific is expected to rise by a compound growth rate of about 40% in the next five years, according to research firm International Data Corp (IDC). It expects money spent on internet advertising to reach US$1.62 billion by 2007, up from $304.3 million last year.