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Indian mobile OEMs introduce 45 devices in October

26 mobile phones and 19 tablets with Android being on as many as 31 out of the 45 devices that have been launched in India.
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Written by Manan Kakkar on

Like in the US, India has itsown holiday season during November and December. In India, the festivities begin in October with Dusshera, the festival of lights--Diwali in November, and then Christmas in December. Unlike the attraction of sales in the US, Indians believe that this is an auspicous time period and this usually results in home improvement and gifts. The retailers on their part offer attractive deals to the almost Billion people willing to spend their savings. While there are no statistics on appliance sales during this period (which I believe bring more revenues than phones/tablets), The Mobile Indian has compiled an exhaustive list of phone and tablets that were launched in October.

According to Sandip Budki (@sandeepbudki), the phone and tablet manufacturers introduced as many as 45 devices last month. I spent some time on Budki's list and found two interesting trends:

  1. Android, Android everywhere, without a competitor anywhere
  2. India is still a price conscious market

Out of the 26 mobile phones listed by Budki, 15 are powered by some version of Anroid. It's the same case in tablets; out of the 19 tablets, 18 are powered by Android 4, and 1 by Android 2.3. (It's kinda crazy.)

Here's a breakdown of the phones:

 

octo-phone-launch

Some observations:

  • <₹2,000: 6
  • ₹2,000 to ₹5,000: 6
  • ₹5,000 to ₹8,000: 3
  • ₹8,000 to ₹10,000: 4 (+1 is 10.k)
  • Almost ₹20,000: 2

For a detailed look at specs and differences, head over to Sandip's post.

Here's a brakdown of the tablets:

octo-tablet-launch

Some observations:

  • They all run Android
  • <₹6,000: 4
  • ₹6,000 to ₹10,000: 7
  • >₹10,000: 6

For a detailed look at specs and differences, head over to Sandip's post.

As Diwali gets closer, we will be seeing more high-profile launches. Apple introduced the iPhone 5 in India this month and I believe Microsoft will be launching Windows Phone 8 handsets too.

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