Intel Brazil appoints new leadership

Mauricio Ruiz will be focusing on stimulating the local innovation ecosystem.
Written by Angelica Mari, Contributing Writer

Intel has appointed Mauricio Ruiz as the new head of its Brazil operations as part of a corporate reorganization process.

Ruiz replaces Colombian executive David González -- who held the position for two years and is now moving on to a different leadership role in a new venture within the company, in the United States.

The new head will be continuing the work carried out by Gonzalez around areas such as the development of an innovation ecosystem and will also reinforce a new positioning of Intel as an innovation agent for the local market.

"We will continue focusing on stimulating the local ecosystem, its manufacturers, channels, and partners, and to ensure that advanced technologies reach the Brazilian market as quickly as possible," said Ruiz.

"Even though we are experiencing a scenario that is a bit more challenging, local organizations continue to demand technology, local consumers have a proven appetite for innovation and disruption and we cannot forget our role in the debate about how technology can help solve local infrastructure problems," he adds.

Ruiz is an Intel veteran, with 17 years of experience within the company in areas from engineering and solution architecture to leading the firm's corporate division and sales.

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