"You'll have the ability to have flip screen, it'll be touch mode in certain situations [then] you flip it back around and it's a real productivity device. Now that's not going to happen in 2011, but in time that's how we're going to evolve this [Ultrabook] platform," he said.
That description and detail in the photo above describe the convertible notebook, aka Tablet PC, that has been around for a decade. The Tablet PC has served as a niche device for certain business segments but never caught on with the buying public.
While a thinner, lighter version of the convertible notebook would be better than the Tablet PC that has existed for so long, the form and function has never had mass appeal and likely won't in the future, either. It seems Intel is choosing to overlook the Tablet PC's history in the market and hopes this "brand new product" will grab the fancy of consumers. Sounds like a pipe dream to me. Perhaps Intel has been influenced by the bipolar nature that Windows 8 will have, supporting both notebooks and tablets?