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Intel's Sean Maloney talks about the "fog" of online marketing

I was recently over at Intel as part of the Intel Insiders group of leading bloggers pulled together to offer marketing advice to the world's largest chip maker. Sean Maloney, the number 2 exec at Intel and Chief Marketing Officer spoke about the "fog" of marketing online.
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Written by Tom Foremski on

I was recently over at Intel as part of the Intel Insiders group of leading bloggers pulled together to offer marketing advice to the world's largest chip maker. Sean Maloney, the number 2 exec at Intel and Chief Marketing Officer spoke about the "fog" of marketing online.

He spoke about stopping nearly all spending on TV and the complicated nature of online marketing. He says that Intel used to be able to use TV campaigns across markets, now, with online marketing, everything is very regional and fragmented. And there a 100 or more countries to deal with. How do you reach the right people?

These are the type of challenges facing all CMOs. It has become one of the toughest jobs around.

Here is a short clip of that conversation: https://www.youtube.com/watch?v=h0jch0hlnwM

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