Intridea, which creates enterprise 2.0 Web solutions, today announced that communications veteran Joel Postman has joined the company as senior partner and chief enterprise social business strategist. Postman, author of SocialCorp: Social Media Goes Corporate, and founder of Socialized, is responsible for supporting Intridea clients with social media strategy development and services such as policies and procedures, measurement, risk assessment, competitive analysis and training.
According to Intridea co-founder and senior partner Yoshi Maisami, many Intridea clients are seeking strategic counsel on and measurement of social media business practices in addition to tool solutions.
"Joel has been doing this for Fortune 500 companies for over a decade, in both traditional and ‘new’ media. With Joel’s leadership, we can now provide our clients with Web 2.0 business software design, development and strategy, which is a powerful differentiator," Maisami said.
Prior to founding Socialized, Postman was EVP for Emerging Media at Eastwick Communications, and held senior communications positions at Hewlett-Packard and Sun Microsystems.
In other Intridea news, the company's Present.ly enterprise microblogging solution will be used as a primary communications platform at South by Southwest (SXSW) 2009. SXSW has built a toolbox of recommended social apps and services for the conference. Present.ly, in use by a number of major U.S. corporations and government agencies, has been selected by SXSW as the official microblogging tool for this year's event.