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Investor AM: Opening day for revenue season

With earnings season rapidly approaching, I'd like to propose a more accurate name for all the hubbub -- revenue season. Yes, revenue season.
Written by ZDNET Editors, Contributor
With earnings season rapidly approaching, I'd like to propose a more accurate name for all the hubbub -- revenue season.

Yes, revenue season. Revenue is all that matters these days, and investors will be hanging on every revenue statistic they can find. Revenue split between businesses, revenue splits among products, revenue growth among product lines and revenue projections for the next few quarters.

The so-called top line has become the bottom line. We can see the headlines now: Company X tops revenue estimates. Full story. -- Larry Dignan, ZDII

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