Iomega cuts US Zip drive prices

Iomega today cut a quarter off the list price of its hot-selling Zip drive, reducing the cost to $150 from the previous $200. The reductions take immediate effect.

Zip drives currently cost from about £112 + VAT on the street in the UK so a similar cut would mean a sticker price of about £83 + VAT if Iomega replicates the pricing policy here.

Iomega has sold over five million Zip drives globally.