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Innovation

iPhone satisfaction numbers are unreal

USA Today's Ed Baig posted a story yesterday reporting on the results of a survey of 1000 new iPhone owners. The numbers are a product manager's (or iCEO's) dream come true. 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others.
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Written by Marc Orchant on

USA Today's Ed Baig posted a story yesterday reporting on the results of a survey of 1000 new iPhone owners. The numbers are a product manager's (or iCEO's) dream come true. According to the report:

  • 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others.
  • Three of 10 buyers were first-time Apple customers. For 40%, iPhone is their first iPod.
  • Half the buyers switched from another carrier. Of those, 35% paid an average $167 to break a contract.
  • IPhone owners surveyed expect to pay about $35 more in monthly service fees compared with their previous cellphones.

Wow. In baseball terms, that's not simply a home run. That's a bottom of the ninth, score tied, game-winning grand slam.

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