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Innovation

iRumors

Today at 10 am PDT Apple's "Let's Rock" event kicks off. So, what new "must have" shiny stuff can we expect from Apple to tempt cash-careful consumers to part with the green stuff?

Today at 10 am PDT Apple's "Let's Rock" event kicks off. So, what new "must have" shiny stuff can we expect from Apple to tempt cash-careful consumers to part with the green stuff?

Since news of this event broke last week the media's been hip-deep in iRumors, some of which sound plausible, others not so plausible.

Here's my guess as to what we can expect to be announced by Apple today:

  • A new iPod touch - This is going to be "iPhone 3G-like" in appearance and either be cheaper than the current offering ($299 for the 8GB flavor, $399 for the 16GB flavor and $499 for the 32GB flavor) to fall in line with the iPhone, or Apple will drop the 8GB model, add a 64GB model and keep the $299/$399/$499 price structure. I'd expect this new model to be GPS-enabled. (Likelihood: 9/10)
  • Revamped iPod nano - Lots of rumors here. It's likely that any new nano is going to take the candy bar format of the older nano. If we see a capacity bump on the iPod touch then it's quite possible that the nano's will go to 8GB/16GB. On the frills front, expect more colors. (Likelihood: 9/10)
  • iPod touch 2.1 software - Think bug fix ... (Likelihood: 8/10)
  • iTunes 8 - Simply because version 7 is getting old ... (Likelihood: 8/10)
  • All round price cuts - Apple has already warned investors to expect margins to narrow, so targetted price cuts are possible. (Likelihood: 7/10)
  • iPod shuffle - Capacity bump? (Likelihood: 5/10)
  • iPod classic - Price drop? colors? (Likelihood: 4/10)

What would make you open your wallet/purse?

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