Sticking out of Steve Job's back, I mean.
Steve I love you, I really do; but when will enough be enough already?
The fast, low power, "merom" chips you bet the company on are just now appearing, and at 34 watts for 2.33Ghz you're getting, what? roughly twice the power draw for half the performance relative to the Altivec equiped MPC8641D (18 watts at 1.8Ghz)? And Intel costs more than twice as much? the TCM module is, well, useless? on-board graphics isn't really working out? DOAs are up more than 50%? plus I think you're now issuing more security patches and legal threats than Microsoft, and the halo effect driving ipod sales seems to be failing. Gosh what a bunch of wins for you - but hey, at least the love goes both ways, right? Sure, and that's why Intel is offering a million bucks for someone to blow away your design advantage in the battle for the customer's living room.
Now I know perfectly well you can't just wake up in the shower and have the world realize MacTel was nothing more than a nightmare, but pushing on is throwing more good market positioning after bad - so pull the AMD switch already, ok? and buy yourself time to get back to the future: SPARC or PPC - you know, a world in which that handle's toward your hand, not sticking out of your back?