Business
IT Anthems: Mindtree
Imagination, action joy! A socially responsible Indian consultancy company makes us cringe -- and think!
Founded in 1999, Mindtree reckons it will be in the top 20 global companies, with $231 million in revenue by 2007. This song takes it straight to the top of the IT Anthems heap with one mighty cringe.
Mindtree: Imagination, Action, Joy
The song makes me heave like Michael Jackson's We are the World. But, let's hold on. The "special children" are spastics -- cerebral palsy sufferers -- and Mindtree makes a big thing of its efforts to help them.
The company even went to the extent of having its logo designed by a spastic. Where other companies pay expensive design consultants to come up with useless images, Mindtree approached ten children at the Spastics Society of Karnataka and chose one image from their work -- apparently to embody its values: imagination, action, joy.
Social responsibility, or hypocritical publicity stunt? You decide. "One of the founders has genuine feelings for these kids, but most of the guys are phoney - just using it for marketing purposes," said one source.
But another long-time Mindtree employee has a different view: "This is a grass roots effort," he said. "The song may be a little hokey, but it represents the company." As well as its good works in India, Mindtree supports the Lake View School in Middlesex County, New Jersey, and other institutions round the world.
Mindtree's website explains that the company gives a percentage of its profits to primary education in every country where it is established.
Like we say -- you decide. And we hope that IT Anthems readers, whether you do it quietly or sing dodgy songs about it, are doing your bit for your community, too.
Any more information or Anthems, please send them to corpanthems@zdnet.co.uk Lyrics
Thrown from the rooftop
We knew we'd reach the sky
With some help from the special children
Who taught us how to fly
Over here at Mindtree
We're starting a whole new revolution
We're changing lives, re-inventing times
With business-enabled solutions C is for the caring that shows in all we do
L is for the learning light that shines a path through
A is for achieving all we planned.
S is for sharing, 'cause we can.
S for social responsibility...
That's the power of MindTree! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy.
The finest minds from around the world are right here at MindTree
We have the very best people in the industry
We're aiming for the top twenty of global companies
We're making waves right where we are
And we know where we want to be MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy.
Forging strong partnerships creating bonds, that cross the nations.
We thank our clients one and all, we show our appreciation
But before we go lets not forget, the way it all began,
So we are reaching out to those special children and giving them a hand C is for the caring that shows in all we do
L is for the learning light that shines a path through
A is for achieving all we planned
S is for sharing cause we can
S for social responsibility...
That's the power of MindTree! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy!
Imagination, action, joy!
Imagination, action, joy!
Imagination, action, joy!
Mindtree: Imagination, Action, Joy
The song makes me heave like Michael Jackson's We are the World. But, let's hold on. The "special children" are spastics -- cerebral palsy sufferers -- and Mindtree makes a big thing of its efforts to help them.
The company even went to the extent of having its logo designed by a spastic. Where other companies pay expensive design consultants to come up with useless images, Mindtree approached ten children at the Spastics Society of Karnataka and chose one image from their work -- apparently to embody its values: imagination, action, joy.
Social responsibility, or hypocritical publicity stunt? You decide. "One of the founders has genuine feelings for these kids, but most of the guys are phoney - just using it for marketing purposes," said one source.
But another long-time Mindtree employee has a different view: "This is a grass roots effort," he said. "The song may be a little hokey, but it represents the company." As well as its good works in India, Mindtree supports the Lake View School in Middlesex County, New Jersey, and other institutions round the world.
Mindtree's website explains that the company gives a percentage of its profits to primary education in every country where it is established.
Like we say -- you decide. And we hope that IT Anthems readers, whether you do it quietly or sing dodgy songs about it, are doing your bit for your community, too.
Any more information or Anthems, please send them to corpanthems@zdnet.co.uk Lyrics
Thrown from the rooftopWe knew we'd reach the sky
With some help from the special children
Who taught us how to fly
Over here at Mindtree
We're starting a whole new revolution
We're changing lives, re-inventing times
With business-enabled solutions C is for the caring that shows in all we do
L is for the learning light that shines a path through
A is for achieving all we planned.
S is for sharing, 'cause we can.
S for social responsibility...
That's the power of MindTree! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy.
The finest minds from around the world are right here at MindTree
We have the very best people in the industry
We're aiming for the top twenty of global companies
We're making waves right where we are
And we know where we want to be MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy.
Forging strong partnerships creating bonds, that cross the nations.
We thank our clients one and all, we show our appreciation
But before we go lets not forget, the way it all began,
So we are reaching out to those special children and giving them a hand C is for the caring that shows in all we do
L is for the learning light that shines a path through
A is for achieving all we planned
S is for sharing cause we can
S for social responsibility...
That's the power of MindTree! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy! MindTree, you and me, crafting tender technology
MindTree, it's in our blood, imagination, action, joy!
Imagination, action, joy!
Imagination, action, joy!
Imagination, action, joy!
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