Amazon on Monday officially acquired Quidsi, the company that operates Diaper.com and Soap.com for $500 million in cash. Amazon also assumes $45 million in Quidsi debt.
In a statement, Amazon CEO Jeff Bezos said that the acquisition is the latest in the company's effort to attract parents. "I'm not sure which is more unpleasant--changing diapers, paying too much for them, or running out of them," said Bezos.
As noted Sunday, Amazon is looking to become more integral to your day-to-day shopping habits. That goal translates into tactics such as grocery subscriptions, mommy clubs and other efforts.
According to Amazon, Quidsi will continue to be and independent venture run by its current management team. That blueprint was established when Amazon bought Zappos.
The Quidsi deal is expected to close in December.