The company being put together to construct and operate the National Broadband Network will be formally named "NBN Co. Limited".
Back in April when the Federal Government unveiled its strategy
to build a $43 billion National Broadband Network, it was assumed
the company would go through a complicated marketing exercise to
find a formal name and brand, similar to the process which saw the
former Telecom Australia re-branded "Telstra".
"The formal naming of the company will be considered in the
coming weeks and months," a spokesperson for Communications Minister
Stephen Conroy told the AustralianIT at the time.
However, ZDNet.com.au understands the company has made its
defacto moniker, "NBN Company", more or less permanent.
The company yesterday issued a press release with a new logo
incorporating the name. In addition, most press enquiries regarding
its operations are being directed away from Conroy's office or
the Department of Broadband, Communications and the Digital Economy
and towards a separate public relations agency, indicating a new
degree of independence.
In recent months the company has put a barebones management
structure in place, this week putting some of the final touches on
the superstructure with a new chief technology officer and head of