iTunes visitors are mostly males 12-17 years old reading Wired magazine and watching Cartoon Network

Teens are disproportionately represented among iTunes users; 12-17 year olds are nearly twice as likely to visit the iTunes Web site and use the application as the average Internet user, Nielsen//NetRatings reports. iTunes users are also more likely to be male; the site's traffic is 54% male and 46% female. iTunes users also have decided media preferences. Among magazines, they are 3.3 times more likely than average to read Wired, 2.6 times more likely to read Rolling Stone and 2.5 times more likely to read FHM. When watching television, they flock to the Cartoon Network at 1.4 times the average rate, and to HBO and BBC America at 1.3 and 1.2 times the average rate, respectively.