Jupiter: People hate personalization

More than 25% of consumers surveyed by Jupiter said they avoided Web site customization because of concerns that marketers would misuse the information. A similar proportion avoided registering with a Web site, for the same reasons.

More than 25% of consumers surveyed by Jupiter said they avoided Web site customization because of concerns that marketers would misuse the information. A similar proportion avoided registering with a Web site, for the same reasons.