Kleiner Perkins, tech gurus invest $31M in Zagat

Zagat Survey LLC, known for its red books of restaurant surveys, said it received $31 million in equity financing from some major venture capital firms and technology gurus to fuel multimedia expansion. The company said in a statement that it closed on a round of financing led by General Atlantic Partners LLC. Palo Alto, Calif.-based venture capital powerhouse Kleiner Perkins, Caufield & Byers and New York's Allen & Co. gave the company its first infusion of outside capital. Microsoft Corp.'s founding Chief Technology Officer Nathan Myhrvold, MIT's Media Laboratory Director Nicholas Negroponte and investment banker Nancy Peretsman, who specializes in media, also took stakes in the venture. -- Reuters