Kramer goes as Thodey remixes Telstra

Telstra executive Holly Kramer has resigned as her product management function is split into wireless and fixed line portfolios, as part of a larger overhaul revealed by chief executive David Thodey this morning.

Philip Jones has been appointed acting head of Telstra's newly formed wireless, data, applications and services unit, while fixed line products will be headed up by Justin Milne, Telstra's current managing director of online media products under BigPond.

Holly Kramer, who had headed up Telstra's overall product strategy after rising to prominence during Sol Trujillo's reign, has decided to leave following her function's split.

"These new groups will help us focus on opportunities in markets that are most important for Telstra's future, like the 'digital home'," Thodey said in a statement today.

Group managing director of Telstra's networks and services Michael Rocca has also been appointed as acting chief operations officer — a role left vacant since the departure of Sol Trujillo American ring-in, Greg Winn, in January — and will be responsible for networks, technology and IT.

Rocca had been responsible for the finishing touches to Telstra's $5 billion transformation program, which included Next IP and Next G, after Winn's departure.

The restructure has created four distinct units: customer-facing, product, operations and corporate support.

Telstra has also created a new International unit, led by Tarek Robbiati, who will focus on Telstra's Asian businesses. "Asia is a very important market for Telstra and the creation of this new unit enables us to take a coordinated approach to our performance in one of the world's fast-growing markets," Thodey said.

And in support of Thodey's push to improve Telstra's service culture, it has nabbed former TabCorp executive, Robert Nason, who will head up the telco's Customer Satisfaction, Simplification & Productivity group.