Legitimate e-mail blocks will cost $419 mil in 2008

Marketers concerned about legitimate e-mail blocked as spam will find confirmation of their fears in a report released Tuesday. The costs of such blocking will nearly double, soaring to $419 mil in 2008 from $230 mil in 2003, according to Jupiter Research.

Marketers concerned about legitimate e-mail blocked as spam will find confirmation of their fears in a report released Tuesday. The costs of such blocking will nearly double, soaring to $419 mil in 2008 from $230 mil in 2003, according to Jupiter Research. Ironically, the percentage of wrongly blocked permission e-mail will drop from 17% today to just under 10% in 2008, researchers found.