X
Business

Lily Allen brings a Smile to LG

What happens when the high-end of IT marketing nudges up into the lower echelons of the celebrity circuit? We found out last night at a shindig thrown by LG to promote its latest range of LCD TVs.
Written by Andrew Donoghue, Contributor

What happens when the high-end of IT marketing nudges up into the lower echelons of the celebrity circuit? We found out last night at a shindig thrown by LG to promote its latest range of LCD TVs. While nothing to do with ZDNet's enterprise IT focus, we somehow managed to have some fun with the free-booze and canapes.

LG managed to snag B-list celebs aplenty including the Mighty Boosh's Noel Fielding and Rhys Ifans of Notting Hill fame (is he technically A-list? – maybe A-). Apart from celeb spotting, entertainment was provide by Lilly Allen – who actually managed a good set despite the airport waiting-room like ambience of the venue. Bobby Gillespie was meant to show to do a DJ-set but shock-horror – the rock n' roller was no where to be seen come disc-spinning time.

Editorial standards