LinkedIn is aiming to get them while they're young -- new users, that is.
The Mountain View, Calif.-based company is stocking up on new tools designed to attract younger Internet users to the platform as these students make the steps on their professional journey, starting with college.
From there, LinkedIn wants to be involved every further step of the way, from determining which college to attend and what to study after arrival.
Here's a rundown on LinkedIn's initial curriculum for prospective and current college students:
- Decision Boards: Students can share and request input from advisers and future classmates before even getting to campus
- University Outcome Rankings: Using big data and "millions of alumni profiles," this feature is supposed to narrow down the best schools for funneling students into most desirable jobs.
- University Finder: A more personalized option for the aforementioned feature being that this one takes the individual student's short and long term goals (from choosing a major to that dream job at Google or Apple)
Along its own, LinkedIn already has more than 25,000 pages just for universities. The professional social network stands at more than 300 million users worldwide and counting.
Image via LinkedIn