Ron Johnson head of Apple retail was the most senior Apple chap in attendance. Goodies included free posters with prize stickers inside ranging from iTunes gift certificates to free MacBook Pros were given to people along with the usual and very cool West 14th Street edition T-Shirts.
The PowerPage's Kenn Marks Sr. and ifoAppleStore have more live coverage of the opening.
(Field report and Whoppee photo by Neal Hoskins, other photos courtesy of Apple).