Next year's annual San Francisco Macworld Expo show will be held in February, right before Saint Valentine's day, IDG World Expo announced on Monday. In addition, the show will feature a Saturday time slot.
The show will shift a bit and start on a Thursday, the company said.
In addition to moving the event to February, Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.
Not so true. Actually, this Saturday slot is a return to the early schedules of the show. In the 1980s, the Expo had a Saturday date so that educators and families could attend. However, this was one of the golden eras for the San Francisco 49ers football team (think Joe Montana) and whenever they were playing a playoff game on a Saturday afternoon, the show floor was deserted.
Perhaps this change will also let Mac and iPhone developers consider attending the CES (Consumer Electronics Show) in Las Vegas, which is also held in the old Macworld Expo January time slot.