For most of us, managing our social media accounts is an obsessively enjoyable experience. We scroll, we read, we click, we banter.
Rinse and repeat.
But for Salesforce CEO Marc Benioff, excessive social networking has started to become "overwhelming."
In a series of tweets this week, Benioff admitted to tech blogger Robert Scoble that he deleted his Facebook account shortly after the fervor of Dreamforce, his company's annual tech conference held in San Francisco.
"Yes I'm on a FB pause," Benioff tweeted. "It was too overwhelming to keep up to date on TWTR and FB after Dreamforce. I needed to reduce."
When Scoble prodded further, asking why not just ignore his Facebook account for a while rather than deactivating it altogether, Benioff replied it was "Just too much. Desiring peace through simplicity."
Benioff's Facebook exit is small potatoes in the scheme of things, but it does point out the growing burden placed on heavy social media users, especially those in the public eye.
The more social media outlets there are the more management is required to keep up and pay attention. Toss in an inbox, and everyone from a CXO to your average bear could justify ditching a few outlets.
Even so, it looks like Benioff still had some explaining to do.
Luckily for Benioff fans, the CRM mogul is still quite active on Twitter, a platform he's used to riff against anti-gay legislation, oppose cyber-spying laws, and rub digital elbows with fellow masters of the universe.