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Microsoft drops Series part of Windows Phone 7 name

Windows Phone 7 Series was announced at MWC in February and I have heard the name butchered just about every time someone has spoken it in a podcast or video. Microsoft is officially dropping the Series part of the name that should help branding and the media.
matthew-miller
Written by Matthew Miller, Contributor writer on

A couple of months ago Microsoft announced Windows Phone 7 Series and since that time I have heard it countlessly stated wrongly. People have said "Windows 7 Phone Series", "Windows Series 7 Phone", and so on. Today, Microsoft posted a Tweet that stated they were dropping the Series part of the name so the next OS will officially be known as Windows Phone 7. I honestly think that will help with advertising and talking about this OS and appreciate the change. Don't worry, there will still be a series of devices and the operating system, but you won't have to say it in the OS name.

Here is the Tweet: "Tis the season for Series finales. We've got one too - dropping the ‘Series’ and keeping the 'Windows Phone 7.' Done."

Even though this naming update was announced via Twitter, we have confirmation that it is legitimate and true. It is interesting that Microsoft made this announcement via Twitter and I actually think it probably is appropriate compared to making a big deal of it with a full press release and official announcement (these may follow eventually). The change is subtle, but also can be significant for branding. The challenge now is to get podcasters and the media to get it right so it is spoken correctly by the time devices roll out later this year.

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