Microsoft has licensed Adobe Flash Lite, a mobile version of Flash Player, along with Reader LE. As part of the deal OEMs that license Windows Mobile will get Adobe's mobile Flash and Reader.
In a statement (Techmeme, Andy Plesser's video demo), the companies said Microsoft's licensing of Adobe's Flash Lite will provide a "vibrant" Web experience, but let's cut to the chase. Why is there a licensing deal when Microsoft has Silverlight, a Flash rival?
Here's a look at the motives:
- Microsoft's Silverlight (all resources) isn't ready for mobile use so the software giant has to do something to make Windows Mobile more capable of delivering rich media.
- Microsoft can license Flash Lite and learn about making Silverlight mobile friendly for future use. Call it license and learn.
- Adobe wants to make Flash Lite appear relevant after Apple CEO Steve Jobs threw the software under the bus. It's a bit strange that Adobe is on the defensive when Flash Lite is on 500 million mobile devices, but incorporating Flash into the iPhone is a critical if not pressing need.
In other words, this licensing pact is a merger of convenience that will be irrelevant years from now.