Microsoft has kicked off its three-year countdown for Windows 7's end of extended support, warning enterprises they'll pay dearly for sticking with the platform's outdated security compared with Windows 10.
However, as Microsoft has warned, Windows 7, which moved to extended support in 2015, is outdated and will drive up operating costs from remediating malware attacks that wouldn't penetrate Windows 10 systems.
Windows 7 "does not meet the requirements of modern technology, nor the high security requirements of IT departments", said Markus Nitschke, head of Windows at Microsoft Germany.
Windows 10's modern security features touted by Microsoft include Windows Hello biometric login, its AppContainer sandboxing technology, and Windows Defender Advanced Threat Protection, which will gain new features in the upcoming Creators Update.
While newer tools make Windows 7 less difficult for enterprise customers to migrate from than XP, Microsoft is still urging corporate customers to begin the transition three years out from Windows 7's end of support, stressing they face "enormous dangers" if they don't.