But it turns out there's another team inside the Bing organization that is working on Windows 8 apps, too. There's an Augmented Reality (AR) team inside Bing that is building both an AR framework and AR applications that will ship on Windows 8 tablets and other unspecified devices.
This AR-focused Bing team is working on everything from camera tracking, to visual and audio recognition, to optical character recognition and translation and vision-based natural-user interfaces. The team already has made available some AR deliverables, including the Bing translation app, augmented-reality-enriched Bing Maps, and the Bing Vision and Bing Audio technologies in Windows Phone.
But the Bing AR team -- which is staffing up further -- also is working on an AR software development kit (SDK) for third-party developers interested in buildng AR apps; Microsoft-developed and -branded AR apps and games using this SDK; and a Windows Azure-based cloud framework for supporting both the Microsoft- and third-party AR apps.
It will be interesting to see what kind of AR apps for Windows 8 the Bing Information Platform team builds out. Will any of these apps be optimized for the AR glasses -- codenamed Fortaleza, and targeted for delivery in 2014 according to a Microsoft futures deck that leaked earlier this year -- upon which Microsoft's Xbox team is believed to be working?