It has been a bad week for Microsoft. The Kin phones of which it invested so heavily as its younger-person wildcard, the phone which would revolutionise how kids and students use their phone in the socialite atmosphere they live and breathe, failed miserably to launch and landed flat on its face.
Microsoft only sold 500 of the devices. Matt Miller, cellphone and smartphone guru made it clear that the intended teenage audience didn't need or want a scaled-down smartphone as iPhone's and BlackBerry's are sophisticated and powerful enough. Teenagers don't want or need to be patronised by being forced upon them a device which let's them do things simply. The need to explore, to have advanced features and settings and an experience of which to learn and create with.
Well, the phones were crap, for a start. The overall concept was not thought about properly. In how I see it, the teenage audience were indeed thought about a great deal - but in principle and in theory alone, most probably by a group of near middle-aged designers and product managers writing concepts on a whiteboard in their small, nuclear setting with no input or consideration from the demographic they were discussing.
"The Generation Y choose the technology, the products and the services to use and to buy. The market doesn't dictate to us, and we do not usually conform to products or services “aimed” at us. If we want to use it, we will, but not because a company or organisation says we should based on what they offer."