Today, I’m proud to announce our third annual Mobile Commerce Guide, which you can download for free. Since it’s the third, I can’t help but remember to the first one we did just two years ago. Things have changed in this industry so much in such a short time.
When we first started talking about mobile commerce a handful of years ago, we were talking about making peer-to-peer payments and checking your bank balance. Now, we’re talking about Dutch Bangla Bank Limited (DBBL), which has added more than a million new customers—many previously unbanked—through its new mobile banking initiative. We’re talking about mobile operator Ooredoo in Qatar providing international remittance for migrant workers to send money back home to over 140 countries. We’re talking about utility companies giving customers greater control with mobile self-service and new visibility into their services.
Mobile commerce is now a huge, broad landscape transforming how businesses operate and how customers interact with them.
It’s hard to nail down just how many people in the world have mobile phones because the number just keeps growing. Mobile commerce is becoming a fact of life, driven by this incredible consumer adoption, but also advances in devices, networks and apps. Smarter smartphones are crowding the market, making feature phones available at lower and lower price points. LTE networks are bringingto operators, and broadband-like capabilities to . Apps are making commerce smarter and more social by incorporating location awareness, inventory, loyalty, reviews and friend networks.
In short, we are are living our lives on mobile. Millennials—those 20-30 year olds who have grown up with the Internet and mobile phones, and will soon be the majority of the population in many areas of the world—more than anyone.
The Mobile Commerce Guide (free download) gathers case studies and lessons learned from over 40 executives. These industry leaders have launched successful initiatives in banking, mobile operations, retail, consumer products and utilities. Their experience can help you understand, navigate and find your place this exploding market.