Ok, so flipping through the SXSW news from the past day and a half, one cannot help but see Twitter in nearly every headline. But, what I didn't see- at least not until I delved much deeper into the heap of headlines- was information on the new social networking iPhone App, which is arguably more noteworthy that Twitter being everywhere (I'm sorry, @anywhere. They are already everywhere- in every headline). What might hold far more interest for many people is a social network that is not everywhere- in fact, it's here and then it's gone- it's disposable. LoKast, brought to us by NearVerse, is a social network that is constantly changing based on where the user is positioned. It's a social network for those in close proximity and, more specifically, within 300 feet of one another.. What may seem a strange concept at first glance could actually be very useful for the business professional.
Just as with the other services that we all know and enjoy (yes similar to that which is snatching up the SXSW media limelight), LoKast allows the user to create a profile that other users- who must also be equipped with the application- can view. Information about likes, dislikes, current interests, and the like can be shared. The user can even opt to "Go Live," thereby showing off the current websites, news stories, and other information currently being viewed. Because that particular network is only in existence for as long as the same group of people remain within that designated three hundred feet- there is no need to designate "friendships." Therefore, a group of colleagues brought together for a meeting could use this application to better familiarize themselves with others in the room. Connections could be formed more quickly and easily. LoKast can be the epitome of office icebreaker.
So, what is the downside to the application? Well, right now it is open to anyone within the three hundred foot radius with the application loaded on his or her phone, which means that the office meeting is not private by way of LoKast. Furthermore, it would require that all in attendance have, not only the application, but an iPhone to load it on. It is not currently offered on any other smartphone platform.